CBC Build Lab
Digital
Step 1 of 5
Set the account context
10 min10:00
What you're doing
Write the Role and the real situation into your project. Be specific about who the AI is and what it needs to know about this account.
What good looks like
Role is a paid search and social strategist who has run independent Toyota dealer accounts for years and knows tier-three retail. Situation includes current spend split, which campaigns are carrying the account, and what's been tried.