CBC Build Lab
Custom Creative
Step 1 of 5
Set the account context
10 min10:00
What you're doing
Write the Role and the real situation into your project. Be specific about who the AI is and what it needs to know about this account.
What good looks like
Role is a senior copywriter and concept lead on independent franchise Toyota accounts. Situation includes the model line, the buyer, the dealer's actual differentiator, and what the last campaign got wrong.